diff --git a/.env.include.example b/.env.include.example
index 6f3bcb2..f80a059 100644
--- a/.env.include.example
+++ b/.env.include.example
@@ -21,3 +21,5 @@ MAILER_PASSWORD=
 MAILER_EMAIL_FROM=
 
 SUPPORT_EMAIL=
+
+GOOGLE_MEASURING_ID=
diff --git a/internal/config/config.go b/internal/config/config.go
index 72aa659..a3edea9 100644
--- a/internal/config/config.go
+++ b/internal/config/config.go
@@ -34,6 +34,8 @@ type Config struct {
 
 	SupportEmail string
 
+	GoogleMeasuringID string
+
 	Version string
 }
 
@@ -68,6 +70,8 @@ func Load(version string) *Config {
 
 		SupportEmail: envString("SUPPORT_EMAIL", ""),
 
+		GoogleMeasuringID: envString("GOOGLE_MEASURING_ID", ""),
+
 		Version: version,
 	}
 
@@ -91,6 +95,7 @@ func (c *Config) Sanitized() *Config {
 
 		MailerEmailFrom: c.MailerEmailFrom,
 		SupportEmail:    c.SupportEmail,
+		GoogleMeasuringID: c.GoogleMeasuringID,
 
 		Version: c.Version,
 	}
diff --git a/internal/ui/layouts/base.templ b/internal/ui/layouts/base.templ
index b95a1d3..9a2a86e 100644
--- a/internal/ui/layouts/base.templ
+++ b/internal/ui/layouts/base.templ
@@ -56,6 +56,10 @@ templ Base(props ...SEOProps) {
 			@smoothScrollScript()
 			// HTMX CSRF configuration
 			@htmxCSRFScript()
+			// Google Analytics
+			if cfg := ctxkeys.Config(ctx); cfg != nil && cfg.GoogleMeasuringID != "" {
+				@googleAnalyticsScript(cfg.GoogleMeasuringID)
+			}
 		</head>
 		<body class="min-h-screen">
 			{ children... }
@@ -113,3 +117,14 @@ templ smoothScrollScript() {
 templ htmxCSRFScript() {
 	<script src="/assets/js/htmx-csrf.js"></script>
 }
+
+templ googleAnalyticsScript(id string) {
+	<script async src={ "https://www.googletagmanager.com/gtag/js?id=" + id }></script>
+	<script type="text/javascript">
+        window.dataLayer = window.dataLayer || [];
+        function gtag(){dataLayer.push(arguments);}
+        window.gtag = gtag;
+        gtag('js', new Date());
+        gtag('config', {{ id }});
+    </script>
+}
